Your smile is the doorway to your overall health

Father and daughter eating an apple in there kitchen

Healthy daily habits are the key to long term health

An effective oral care routine is a powerful contributor to long term overall health. Research increasingly shows a strong connection between oral health and various systemic diseases. At Proclaim, we believe technology that delivers personalization and automation can finally make sustaining healthy habits achievable.

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Your healthiest life, made easy

Proclaim empowers you to reach a higher level of oral health with ease and convenience that fits into your busy everyday life – in just 7 seconds, at home.

We’re on a mission to pioneer breakthroughs in personalized, automated, everyday solutions that transform oral care routines.

Our Values

Uncompromising standards

We create high-quality, breakthrough products. We never believe that “good enough” is good enough.

Simple efficiency

Our products are precise, but not overly complicated. We deliver a 360-degree deep cleaning oral care experience without the hassles of the status quo.

Sustainable habits

We transform your daily oral care routine with something you can stick to by making it easy and convenient.

Committed to clinical efficacy

We design products that provide real, noticeable results. We solve problems with science-backed solutions.

Customized care

We always put you at the center of what we do by delivering solutions that are personalized and customized for you.

Great Minds Think Alike

Our Scientific Advisory Board includes some of the best and most respected minds from industry, academia, and medicine, helping us to revolutionize oral health.

Dr. Jonathan Nicozisis

Nationally Recognized Orthodontist and Invisalign Expert

Co-Creator of the Aligner Intensive Fellowship

Princeton Orthodontics/West Windsor Orthodontics, New Jersey

headshot of Dr. Shekhar Mitra
Dr. Shekhar Mitra

Led the creation and development of global innovation strategies and game-changing technology platforms at P&G for 29 yrs.

Current Board member and Strategic Advisor to several Fortune 500 companies, new ventures and Private Equity companies.

headhsot of JoAnn Gurenlian
JoAnn Gurenlian

Director of Education and Research for the American Dental Hygienists’ Association (ADHA).

Affiliate Fellow in the American Academy of Oral Medicine

Headshot of Dr. Robert Eber
Dr. Robert Eber

Clinical Professor of Periodontics at the University of Michigan School of Dentistry (UMSoD)

Director of Clinical Research for the School of Dentistry.

headshot of Dr. Robert W. Gerlach
Dr. Robert W. Gerlach

Public health dentist with extensive clinical trials research experience including initiatives in caries prevention, periodontal health and esthetic dentistry.

Recognized as a leading researcher in the area of tooth whitening.